Arguably digital marketing is one of the most effective ways to grow your business in today’s digital world. With so many digital tools available, it might be a hurdles on which one to choose. The truth is that there’s no rule of which one to go with. It’s a matter of where your target audience spend most of their time.
On this post, we are going to highlights 5 tested and trusted digital marketing strategies you can use to fuel your business growth and improve your button line.
1. Social Media
Social media help you connect to your audience and customers beyond borders. You can talk to anybody, anywhere, anytime with your posts. As the number of social media users increases daily, it very important you use it to your advantage.
The most popular platforms includes: Facebook, Twitter, Instragram and Pinterest. However, you might not need to be available in all the platforms. Just choose the platform(s) you are familiar with and where your target audience spend most of their time online.
2. Content marketing
Content is King, is a popular when comes to content marketing. If you want to attract quality leads to your business, content marketing is the magic. Content marketing gives you the power to drive traffic to your business with little or no promotion.
You website/blog need to offer quality insights about your industry and business. Your website should be a resource hub rather than sales pitches. Your content need to be concise, educational and written with the readers in mind, not just about your products and services.
3. Search engine optimisation (SEO)
SEO is the process of increasing a website’s traffic by increasing the visibility of the website to searchers. In other words, the process of making more people find your website or business on the internet.
Having your website on first page of search result is a sure way to attract traffic to your business. Note: about 90% of search traffic goes to the first page, if you website is not the first page, you may not get found.
4. Email marketing
Email marketing may seems to be an old strategy, but in an essence, email marketing is considered the best marketing strategy. Unlike social media marketing where you talk to everyone; email marketing gives you the opportunity to talk to people personally.
In order to have a successful email strategy, first you need will to build your list. Buying list may not be a good idea. Adding subscribe/signup form to your website is one way build your email list fast. You can also use landing pages as well.
5. Video marketing
With more people watching videos online, video is the fastest way to get your message across to your audience. Videos has the highest engagements on the Internet. Because it’s relevant in digital marketing, almost the social media platform has added video to their platform.
The good side of it is that, you might not need a high quality cameras to get started. As phone cameras are becoming very clearer these day, you can record quality videos with your phone. There are also many apps you can use to edit your video if necessary.
For people to watch your videos,your videos need to add value to them. If your videos is all about your brand and products, people will ignore it. Instead make your videos educational, entertaining or tell interesting stories.
Growing a business can be a tough job. But when the right tools are in place, it becomes easy to build to successfully brand. The following strategies have been tried and tested to work for any kind of business, you just need to figure out which one works best for you.
If you have any questions, please leave a comment below, also share this post if you enjoy it. Thank you for reading through.