Marketing is not just promoting your products and services to buyers, but about establishing and maintaining meaningful relationship with your customers.
Yes, without sales, business die. No matter how great your business idea might be, if you can’t sell it to people, you will ultimately be a failure.
You might have a great product or service, if you don’t have a marketing strategy on how to sell it, your business will suffer and will loose money.
On this post, we are going to highlight 5 ways you can successful market your business or startup on internet.
1. Ensure that your website is search engine friendly
While having a website is good step of towards internet marketing, it is worthless if your website doesn’t drive traffic to your business. To drive traffic to your website, your website needs to search engine friendly. Your target keywords need to be on copy, title tags, heading, meta tags etc. Your website need to responsive (adaptive to any device – desktop, laptop, tablet and mobile phone).
In order to establish your brand as an industry leader, you will need to blog on regular basics. Blogging help you showcase yourself as an expertise and a go-to person for advice about your industry.
Your blog posts shouldn’t just be about your products and services, but also educational and entertaining. At the same time it shouldn’t just be educational and entertaining, it should also help your audience take desirable action leading them to buying your products or services.
Make proper use of heading, bullet points, images and call-to-actions for user engagement.
Blogging best practices:
1. Choose a niche
2. Choose a topic and title
3. Write educational contents
4. Write about your industry not your business
5. Promote offers to attract leads
6. Promote blog posts on social media
7. Analyse your performance and improve
3. Be active on social media
Maintaining an active social media presence is one important way to connect with your audience as well as drive traffic to your website or blog. Social media gives you the power to promote your products or services to larger audience for free.
For social media to work to your advantage, you will need to post consistently. Also, you don’t post for posting sake, you need to post relevant contents in order to attract and keep your audience.
If your contents doesn’t resonate with audience, you are not going have engagements on your posts.
Ensure that social media pages are properly optimised – ensure your that your bio, profile picture/logo are consistent across all the platforms you’re present.
Don’t post irrelevant contents.
4. Build an email list
As more people are visiting and reading your blog, it is very important to start collecting email addresses for further engagement. Email marketing offers you the opportunity to reach and interact with people on person basics.
Your blog should have a signup/newsletter form, so you can start building your email list as soon as possible. You can also build your email by using landing pages to promote offers (eBook, Webinar Whitepapers) in an exchange for email.
5. Guest blogging
Guest blogging gives you the opportunity to reach larger audience, whom you may not be able to reach from your own blog/website. Guest blogging help you build your reputation in your industry as well as drive more traffic to your business.
Marketing is about building long term relationship with your customers. When properly done, business succeed, when done wrong, business suffer. It is also very important to conduct marketing research on a regular basis to know new trends on how market your business.
I hope this post has in one way help in your business operations.