“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Building a successful and trustworthy brand requires creating contents that resonate with your audience. In order to build a successful brand, you must identify your audience and create relevant content to meet their specific needs. No matter the channel your audience chooses to interact with your business– website, blog, email, Facebook, Twitter, or any future technology – your content must be able to demonstrate your brand’s uniqueness.
Beside good product and branding, content marketing one effective ways to attract the people to your project page. Whether it’s a video, graphics or web copy, good contents can help improve your website conversion rate as well as boost your search engine ranking. In fact one best way to generate from your website is through content marketing.
Your website should serve as a knowledge base of your products & services. It should help people take action towards your business – e.g. speaking to customer service, requesting a quote and making purchase.
Content help your audience understand your business, your expertise and your overall understanding of your industry. It might include industry news, step-by-step guide, whitepapers, blog post and social post.
A smart Content Marketing plan will generate leads, promote your brand and increase customer engagement. To position your brand as an industry leader, your content must be engage and persuade the right people. It must also be concise, original, relevant and insightful.
The first thing to do before launching any content marketing campaign is to ask – “who are my target audience?” You need to understand who your typical leads or customers are, and what type of content they prefer. Some people prefer visual contents while others prefer words. Understanding who your audience is will help you create the right content for them. Without identifying your target audience, your marketing strategies will be worthless.
You also need to understand the kind of words that resonate with your audience and incorporate them to your contents. You also need to select your audience preferred channel in your distribution. Some of the distribution channel includes email, social media post, blog post, YouTube videos etc.
To have a successful content marketing campaign you must set clear goals. You don’t just create content for creating sake; there must a set-goal for any piece of content you create. Your goals might include driving more traffic to your website, improving your SEO ranking or improving conversion rate on website.
Before embarking of any content creation and marketing campaign, you must ask yourself the following questions:
Often times, I see marketers and bloggers posting content that doesn’t relate to their industry or business. This is a great mistake. Just because politics or sport is trending doesn’t mean you should create contents about it. It’s very essential to narrow down your field of focus and stick to it.
The more nicher or specialized your contents are, the more your chances of attracting the right audience. Also before you create a piece of content, you need to think critical and brainstorm the type of topic your audience might need. Then create such contents to satisfy their needs.
Before creating any blog post, it is important that you conduct a keyword research. This will help you know whether the keywords you are targeting have searchers or not. Researching your keywords help you understand the search volume of your target keywords as well as your chances of ranking top on such keywords. It also helps you uncover the key phrase your audience or customers are using to find your products and services.
It’s also advisable to go for less competitive keywords because ranking first on competition may require spending more money than your competitors, unless you have a fast budget.
Keyword research tools like SEMrush and KWFinder Keywordtool.io are some of the tools you can use to research your keywords. After researching and discovery your perfect keywords, you can now systematically integrated to your web copy, email campaign and social media posts.
It worthless if after creating great and nobody knows about it. Is one thing is to create quality contents, is another thing to get it across to your potential audience.
There many ways you can promote your content - Facebook Ads, Instagram Ads and Google Adwords, influencer marketing, etc. You can also use free medium like social media to promote your content, but the result might not be huge if you don’t much fans or followers.
Quest blogging is also another awesome way to promote your content. Quest blogging give you the opportunity to establish yourself as a thought leader in your industry as well as drive traffic to your content. It also helps drive high-quality backlinks to your website which in turns improves your SEO ranking.
I hope this has been helpful in your content marketing journey, please don’t forget to share or leave a comment. Thank you for reading through.