Regardless of industry, niche or target audience, a website is critical to the success of any business today. Not a dormant website though, but a regularly-updated and SEO-optimised site.
Days are gone when business location is the key to more customers and sales. Today, buying and selling of goods and services are done mostly online through web sites and mobile apps.
Nowadays, customers first visit a company's website before reaching out to them. Consider a website as an online office or shop where leads visit to learn about your products/ services. It's one of the results-proven strategies to attract, engage and convert visitors to clients.
A functional website is one way to attract, engage, and convert online audience to paying customers. And any business that doesn’t have one is losing sight of the most important marketing tools to reach a wider audience.
While modern technologies have it possible for almost anyone to design a website, but building a custom and users-centric site requires the services of professional web design agency.
There are different types of web sites, but the most popular ones are: blog, portfolio, business, and e-commerce websites
A blog is a site that features article, news, and updates. This is often used by writers, coaches, and industry experts to share their wealth of knowledge. Companies and business also use blog share updates about the products and services. A blog is one the easiest site to build, but can get better on the long run.
This is an official website of a startup, fast-growing business, or an established company. It offers exclusive insight about the company, its values, leadership, policies, and contribution to the society.
A portfolio website is a site showcases the work of a freelancer, agency or personal brand. It often features images or gallery of executed project. This kind of sites is synonymous with design agencies and project management firm.
An e-commerce sites allow customers make to purchase products or services online without visiting a physical shop or store. These kinds of sites are more complex than the ones mentioned above. It lists products with prices, as well payment options for customers to choose from. E-Commerce is one of the fastest growing online businesses today. Examples of e-commerce sites includes: Amazon, Alibaba, Jumia, Konga, etc.
In our digital age, success in business demands utilising available modern and cutting-edge tools. As new technologies emerge, customers purchase habit also change. Since customers purchase habit has changed, the ways to attract customers has to change. To attract quality lead to your business, you need a functional and users-centric website.
A website that satisfies customers needs is one of the best digital marketing strategy. In fact, you can't run a successful digital marketing campaign wittout a website.
Here are four (4) top reasons why every business should have a website.
Increasing brand awareness is one major goal of every business. If people don’t know about your product or service, how can they patronize you? As more people know about your company, the more your chances of selling to them. A website helps improve brand awareness and visibility.
Your site should be a map directing customers and leads to your business. You can also market and sell your products and services globally through a website.
As the world continues to explore new technologies, customer’s purchase habit is also changing. An average person uses the internet for researching solutions to a problem or making a purchase decision. Your site needs to be up and running to satisfy this customers’ needs.
A website is your 24/7 sales representative, it doesn’t have an opening time or closing time and doesn’t take break or leave. It works 24 hours, 7 days a week and 256 days a year.
With an internet connection, potential customers can visit your company webpage at their convenient time to learn about your products and services. They can as well request for quote, meeting, and even make purchase conveniently.
An e-commerce or social media site is one of the best business to own in the 21 century. Entrepreneurs like Jeff Bezos, founder of Amazon, Mark Zuckerberg, founder of Facebook and others has become wealthy just by owning these platforms. In e-commerce, you don’t need to have a physical products; all you need is functional and easy-to-use website that sell what people wants.
Also, a website is a vital marketing tool every business must possess today. And if your company doesn't have one, you might be losing tons of customers and leads. Do you need a website for your business; Palment is your reliable web design agency.
The dream of every business is to have a site that users love to visit as well as drive traffic to their business. But building such a site can be a huge task. A good website should to be able to help a brand achieve her goal as well as satisfy customers’ needs.
A good site is not about aesthetic design layout, but a site that put into consideration usability and user’s satisfaction. Building a such site can be a huge task, most especially, if your business is young. And any site that lacks these vital features isn't a good enough.
In no particular order, hese are the top features of good website.
People don’t visit websites to admire the design; they visit to get information. A beautifully design without quality copy, is just a decoration.
To attract visitors to your webpage, your web copy must be concise, relevant, persuasive, and informative. Your content should be able answer user questions as well as offer detailed information about your business, products, and services.
Contact details are means leads and customers use to get in touch with your business. Make it easy for people to contact you. Don’t let user struggle with finding your contact information.
Make sure your phone number, email, address and contact form are easy to find. Also ensure that your contact details are texts, and clickable; this makes it easy for people to easily contact your business.
The better your visual hierarchy, the easier your contents will be consumed. Grid layout work super cool here. A grid layout helps organize information in sections, which improves users’ experience. It also makes it easier to for users to navigate through various sections of your webpage.
Good navigation/menu is one of the most important aspects of website’s usability. Even the most beautifully website will be useless if users aren’t able to find their way around. To best approach to designing a good navigation to set the most important pages first.
Grouping related pages in drop-down also improve users’ experience. Design your menu based on what users already know. While it good to re-invent the wheel, maintaining known design standard can be an added advantage.
It is also important to reduce the total number of actions required for users to reach a destination. A three-click-rule can be the best approach to apply here.
As humans, we are attracted to good design and images; it can form our basis of judgment and decision. Also, we perceive beautiful things as being better, regardless of whether they are actually better.
Media contents (graphics, images and video) play a vital role in user engagement. It help break up content and improve readability. Ensure to use the right image for the right purpose. Avoid using designs/ images that has multiple interpretations.
Colours hugely influence what we remember and how vividly we remember them. Certain colours evoke certain emotions. For example orange evokes happiness while blue can symbolize trust. So, when building a website, ensure to use appropriate and friendly colours.
While jumping on the latest design trend might look cool, consistency is more novel. Consistency is arguably the bedrock of building a successful brand. Inconsistent design can make a brand lose trust and loyalty of customers. When building a website, ensure to maintain consistency.
Simplicity is the ultimate sophistication. Having too many elements on your webpages is distracting and can lead to low conversion rate. Ensure to keep your design as simple as possible so that the visitors can easily navigate through your site.
No matter how great a design might be, if the font used is not readable readable, the design is worthless. Ensure that your font choice is visually appealing and readable.
With the ever-growing number of mobile users, a good website must be adaptive to any device. A good website must work on desktop and mobile devices. If a website that's not compactable with users device, they will immediate close it.