10 Key Features Of A Good Website

Features A Good Website

A website that generates quality leads and customers is the dream of every business. But designing such websites demands paying attention to the key features that defines a good website. In fact, it demands knowing more than how to use various web builders, frameworks, and programming languages.

But when we talk about good website design, what are we talking about? Are we talking about good layout, fonts, icons, slider, carousel, or animations? No, none of these in itself makes a good website.

On this post, we are going consider 10 key features of a good website. In order words, 10 features that makes a good website or digital product. And at the end of this post, you might see or 1 or 2 areas of your site that needs improvement.

But, before we dive into the features of a good website, let define what a good website is.

What Is A Good Website?

A Good website is a site help users achieve their goals easily. It’s also a website that help a business or company attract target audience and improve revenue.

The 10 key Features that makes a good website

While there might be many features, component, elements of a website, below are the 10 most important features that a good website should have.

1. Quality Copy

The first and the foremost feature of a website is quality copy. In order to attract visitors to your webpages, your copy must be concise, relevant, persuasive, and informative. It should be able answer user’s questions as well as give coherent information about your business, products, and services.

Note: people don’t visit a website to admire the design; they visit to get information. So make sure that your site has the information your audience are searching for.

2. Easy-to-use Navigation

Second to quality copy is easy-to-navigation. You can't separate easy-to-use navigation from a good website. No matter how beautiful a website might be, if users don't know how navigate around it; it's worthless.

So, when designing your navigation, ensure to categories you menu items based on what users are conversant with. For example, people expect to find menu at the header area of a website, so putting it in the middle or at the bottom will be a bad user experience.

Also, if you're using a mega menu, ensure to reduce the total number of actions required for users to reach a destination. A three-click-rule should be fine.

3. Accessible Contact Information

Your contact information (email, phone number, and address) should be clearly visible on your site. User doesn’t have to struggle to find your contact details.

Also ensure that your contact details are text and well as clickable. This makes it easy for people to easily to copy it and contact you easily.

4. Responsiveness

With the ever-growing number of mobile users, a good website must be responsive to any device. It should work perfectly on any device size - desktop, laptop, and mobile.

Responsive design is so important in the sense that it's adaptive to various devices - desktop, tablet, and mobile. And when you own a responsive website, there's no need for creating mobile and desktop version of your website.

Responsive website also improves users experience and SEO ranking.

5. Strong Visual Hierarchy

The better your site’s visual hierarchy, the easier your contents will be consumed. Using grid layout is one way to build strong visual hierarchy. It also helps organize your site's information in sections, which improves users’ experience. Gird layout also makes it easier to for users to navigate through various sections of your website.

6. High Quality Media

Humans are visual driven, what we see has a significant impact on our choices and judgment. We perceive beautiful things as being better, regardless of whether they are actually better. Using high quality images and graphics for is not just good, but very essential.

Media contents (graphics, images, and videos) play a vital role in user engagement and conversion. It also helps improve readability. So ensure high quality and appropriate media content for your website.

7. Friendly Colours

Colours hugely influence what we remember and how vividly we remember them. Certain colours evoke certain emotions. For example orange evokes happiness while blue can symbolize trust. One key feature that defines a design whether website, graphics, or any design is appropriate use of colours.

8. Readable Fonts

No matter how great a design might be, if the used font isn't readable readable, the design is worthless. Ensure to choose font that are visually appealing and readable.

9. Consistent Designs

While jumping on the latest design trend might look cool, consistency is better. Consistency is the bedrock of building a good website. Consistent design is critical to building a site that stand among competitors. Inconsistent design on the other hand is a sure way loosing credibility and customer’s royalty.

10. Simplicity

Simplicity is the ultimate sophistication. Having too many elements on your webpages is distracting and can lead to low conversion rate. Ensure to keep your design as simple as possible so that users can easily navigate through your site.


There might be many features that makes a good website, but the 10 features listed above are the essential/ key features a good website. And whether you're a web designer or business owner, these are things you should pay attention to in web design project. Thank you for reading through.