5 Attributes Of A Good Logo

Attributes of a good logo

Logo is one of the most important brand elements. It’s what differentiates a business from the crowd of competitor. A brand or business without a good logo will find it difficult to compete effectively in our over-crowed business word.

A logo is the first step to building an enduring brand. And while there are many online tools to create a logo, but if you want a logo that appeals to your target audience; you need the services of a professional logo designer.

However, good logo isn’t about nice font, icon, shape, or friendly colour; but a unique identity mark that identifies a business or company. In fact designing a great logo is not about trendiness or using the latest logo design tool; but creating an identity stand the test of time.

What then defines a good logo? That's what we are going to discuss on this post. But before we dive into the attributes of a good logo, let’s define a logo.

What is Good Logo

A logo is a unique name design or mark that identifies a business, organization, company, or product. It is one of the most important brand assets of any company. It's one key element that differentiates one brand from another.

The 5 Attributes Of A Good Logo

Since nice shape, font or icon doesn't define a good logo, what then makes a good logo. Below are 5 attributes/ characteristics of a good logo.

1. Simplicity

It should be simple. Its simplicity makes it easier for customers to identify it even from a distant. It’s just simple and straight forward. Often times, it’s just a simple shape or type.

2. Memorable

It should be memorable. Someone who has seen your logo once should be able to recognize it easily and be able to describe to someone else. This makes easy people to easily identity your products or services, even in a crowded market.

3. Timeless

While following trend might seem ideal, a logo is not meant to be trendy. When designing a logo for business or company, forget about what’s trending and focus on timeless. Great logo should endure for some period of time.

4. Adaptive

It should be versatile. It should work well across devices and platforms. It should work well on website, mobile app, letterhead, business card, signage, billboard, promotional ideas, ads etc.

5. Appropriate

It must be appropriate the appropriate identifier for your brand. It should be able to compliment your brand's personality, uniqueness, and purpose.

However, it shouldn’t explicitly show an image of your product or services. You don’t have to use a jpeg image of a caterpillar for a construction company logo or a laptop for computer store. You just need to create a mark that clearly differentiates your business from the crowd of competitors.


Good logo is synonymous to successful brands. Just look at the logos of top brands like Google, Amazon, Apple; you will notice how amazing their logos are.

But the question is: does your business or company logo has these attributes that defines a good logo? Is it simple, memorable, adaptive, appreciate, and timeless? If not, you might need to contact a professional logo designer.