Resources: Tips & Strategies That Drives Business Growth


Tips and strategies to launch, optimise and grow a successful business or company. Insights on branding, web design, and digital marketing.



4 Things you need to do before starting a business or company

4 Things You Need To Do Before Starting A Business or Company

Starting a business has never been easier than as it is today; with social media making it easy for anyone to launch a business. While there's no definite rule on how to launch a business, there few things every entrepreneur must do before launching a new company. And ignoring these important aspects are the major causes of business failures today.

In fact starting a business is easy, but building a successful company is very challenging. It takes a lot of time, effort, creativity and resources to build a successful company. Building a successful brand is a long term investment; it can take up to ten years.

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Cost of Building a website in Nigeria

Website Design Cost in Nigeria: How Much Does A Website Cost 2022

How much does it cost to build a website is one of the frequent questions business owners and administrators who want create a website for their business or company.

But unfortunately, there is no price tag for building a website, rather the cost of building a website is based on the purpose and functionality of the website. Summarily, the price current of building a website in Nigeria in 2022 is between N80, 000 and N5,000,000.

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Features of A Good Business Website

10 Features Of A Good Website: Business Website Design Tips

Regardless of industry, niche or target audience, a website is critical to the success of any business today. Not a dormant website though, but a regularly-updated and SEO-optimised site.

Days are gone when business location is the key to more customers and sales. Today, buying and selling of goods and services are done mostly online through web sites and mobile apps.

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Content Marketing Best Practices to Drive traffic to your business

Content Marketing Best Practices: How To Drive Traffic To Your Business

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Building a successful and trustworthy brand requires creating contents that resonate with your audience. In order to build a successful brand, you must identify your audience and create relevant content to meet their specific needs.

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SEO Best Practices & Strategies that improves website ranking

6 Top SEO Best Practices & Strategies

Technology has changed consumers purchase habit. Previously people use yellowpages, newpapers, etc when search for product or services. But today, almost everyone uses the internet to search, compare and makes purchase decisions.

However, a website doesn’t just appear on the search results, there’s a technique or technology behind it; it's called search engine optimization or simply SEO.

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Attributes of a Good Business or Company Logo

Attributes Of A Good Logo: 5 Things That Makes A Good Logo

If you are a designer, you must heard statement this “I want a classic, eye-catchy, creative and beautiful logo for business” from clients. And if you are business owner, you must have used the same statement to your logo designer. But what’s really a good logo? How can know a good logo? And how can we know if a logo is best for a business.

A good logo isn’t about fine shape or type; but a mark that truly differentiate a brand or a distinct icon that identifies a company.

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