Design, Branding, and Marketing Resources

Explore amazing contents and articles on design, branding, digital marketing, and more. Whether you're a creative professional or business owner, our insights can help you maximise your potentials. Also get in touch if you have an article you would like to share.

Learn more about Palment

Latest Posts

5 qualities of a good business logo

5 Qualities of a Good Business Logo

Logo is one of the most important brand elements. A unique and professional logo helps differentiate a business from the crowd of competitor. And any business without a good logo will find it difficult to compete effectively in our over-crowed business world.

Creating an outstanding logo is the first step to building an enduring brand. And while there are many online tools to create a logo, but if you want a logo that appeals to your target audience; you need the services of a professional logo designer.

However, a good logo isn’t about nice font, icon, shape, or friendly colour; but a unique identity mark that identifies a business or company.

Continue reading

Principles of good web design

10 Principles Of Good Web Design

A website that attract and converts online audience to paying customers is the dream of every business. But designing such website demands paying attention to the principles of good web design. In fact, it demands knowing more than how to use various web design tools and framework.

And while modern website builders have made it possible for almost anyone to create a website, but if you want a custom and outstanding website for your business, you need a professional web designer. But when we talk about good web design, what are we talking about? Are we talking about beautiful website with amazing layout, designs and graphics?

Continue reading

Principles of effective content marketing

5 Principles Of Effective Content Marketing

Building a reputable and successful brand today requires effective content marketing. And in order to attract, engage and retain your digital audience; your must have an effective content marketing strategy.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Beside good product and exceptional branding, content marketing is one effective way to attract quality leads and customers to your business.

Continue reading

Best ways to improve your website's search engine ranking

7 Best Ways to Improve your Website's SEO Ranking

Digital technologies has changed the way we buy products and services. Previously people use yellowpages, newpapers, etc when searching for product or service. But today, almost everyone uses search engine to research, compare, and make purchase decisions.

But a product, content, or website doesn't just popup on search results, there's a technique behind it. That technique is called search engine optimisation or SEO.

Therefore, improving your website's search engine ranking is one digital marketing strategy you must have in your radar to attract quality visitor your site or blog. And if you haven't integrate in your marketing strategy, now is the best time to do so.

Continue reading

Importance of branding in business

5 Importance of Branding in Business & Marketing

A well-defined, consistent, and outstanding branding is one way to gain competitive advantage in a saturate market or niche.

Branding has a significant impact to how a product, services, or company is perceived by potential customers. It determines whether a potential customer will choose your product/ service or your competitor's.

The importance of branding in business and marketing ranges from helping a business stand out among competitors, improve products/ services perception, drive sales, and improve customers’ loyalty.

Continue reading

5 Most Effective Digital Marketing Strategies

5 Best Digital Marketing Strategies

Digital marketing is one of the best ways to improve brand awareness, generate leads, and boost sales. But with many strategies to implement, choosing the best ones can be a hurdle.

And while each strategy has its pros and cons, knowing the best strategy to use for your business can be a competitive edge.

On this post, we are going to highlights 5 best digital marketing strategies. In order words, 5 tested and trusted digital marketing strategies you can use to promote your business, product, or services, regardless of your marketing goal and objectives.

Continue reading

Small business marketing strategies

5 Marketing Strategies For Small Business

Marketing a small business can be great take since your going to compete with other small businesses as well as big brand. And while there are many ways to market or promote your small business, knowing the best strategies will save you time and money.

Strategic marketing is vital to growing a small business or company. And no matter how great your products and services might be, if you can’t sell it to people, it's worthless.

You might have a great product or service, if you don’t know how to market to the right customers; your business will not succeed.

Continue reading

Importance of website

10 Key Features Of A Good Website

A website that generates quality leads and customers is the dream of every business. But designing such websites demands paying attention to key features of a good website. In fact, it demands knowing more than how to use various web builders, frameworks, and programming languages.

But when we talk about good website, what are we talking about? Are we talking about good layout, fonts, icons, slider, carousel, or animations? No, none of these in itself makes a good site. The features that defines a good website are those elements that helps the users achieve their goal of visiting a site and help the website owner generate revenue.

Continue reading

The Key to a Successful Business Name

The Key to a Successful Business Name: Research and Strategy

A successful business name is an important factor in the overall success of a company. It should be memorable, catchy, and accurately reflect the nature of the business. Choosing the right business name can help a company stand out in a crowded marketplace and establish its brand identity.

However, choosing a business name is not a decision that should be taken lightly. It requires careful research and strategy to ensure that the name will be effective in representing the company and its products or services.

Continue reading

Things You Need To Do Before Starting A Business

4 Things you need to do Before Starting a Business

While there's no definite rule on how to start a business, there few things every would be business owner need to do before starting his/she dream business. And skipping these important steps are the major causes of business failures today.

According to the Bureau of Labor Statistics (BLS), approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more.

On this post, we are going to look at 4 things you need to do before starting a business.

Continue reading