Updated on: 27/07/2023
Content marketing is one of the most effective way of building a reputable brand today. And in order to create contents that attract, engage, and retain your digital audience; your must adhere to the principles of effective content marketing.
Beside good product and exceptional branding, content marketing is one effective way to attract quality leads and customers to your business. Quality contents also helps improve your website's search engine ranking and conversion rate.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
While there might not be a one-size-fit-all rule for content marketing, but adhering to the principles is what makes the difference. And no matter the channel you use to reach your audience – website, blog, email, Facebook, or Twitter, below are the 5 principles of effective content marketing.
The first thing to do before launching any content marketing campaign is to ask – “who are my target audience?” You need to understand who your typical leads or customers are, and what type of content they prefer. Some people prefer visual contents while others prefer words. Understanding who your audience is will help you in creating the right content for them. Without identifying your target audience, your content marketing strategies will be worthless.
You must set clear goals in order to have a successful content marketing campaign. You don’t just create content for creating sake; there must set-goals for any piece of content you create. Your goals might include driving more traffic to your website, improving your SEO ranking, or improving conversion rate on website.
Below are questions to help you set clearly define goals for content marketing campaign.
Often times, I see marketers and bloggers posting content that doesn’t relate to their industry or business. This is a great mistake. Just because politics or sport is trending doesn’t mean you should create and post contents in that direction. Narrowing your field is one gain competitive advantage in content marketing and digital marketing as a whole.
The more nicher or specialized your contents are, the more your chances of attracting your right audience. Also before you create a piece of content, you need to think critical and brainstorm the type of topic your audience might be interested in and then create contents to satisfy those needs.
Before creating any blog post, it is important that you conduct a keyword research. This will help you know whether the keywords you are targeting have searchers or not. Researching your keywords help you understand the search volume of your target keywords as well as your chances of ranking top on such keywords. It also helps you uncover the key phrase your audience or customers are using to find your products and services.
It’s also advisable to go for less competitive keywords because ranking first on competition may require spending more money than your competitors, unless you have a fast budget.
Keyword research tools like SEMrush and KWFinder Keywordtool.io are some of the tools you can use to research your keywords. After researching and discovery your perfect keywords, you can now systematically integrated to your web copy, email campaign and social media posts.
It worthless if after creating great contents and nobody knows about it. Is one thing is to create quality contents, is another thing to get it across to your potential audience. Distribution is the holy grail.
There are many ways to promote your content - Facebook Ads, Instagram Ads, Google Adwords, influencer marketing, etc. Ensure to utilize these medium to get your contents to your target audience.
Thank you reading through.
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