5 Best Digital Marketing Strategies

Updated on: 10/08/2023

Digital marketing is one of the best ways to improve brand awareness, generate leads, and boost sales. But with many strategies/ tactics to implement, choosing the best ones can be a hurdle. And while each strategy has its pros and cons, knowing the best strategy to use for your business can be a competitive edge.

On this post, we're going to look at 5 best digital marketing strategies any business or company can use create awareness, improve lead generation, and drive revenue. So whether you're starting out with online marketing or want know to know the best strategies to use in your digital marketing campaign, this article is for you.

The 5 Best Digital Marketing Strategies

In no particular order, below are the 5 best digital marketing strategies you can use to promote your business, products, and services.

1. Content marketing

When it comes digital marketing, content is both the king and queen. Luanching a digital campaign with quality content is trying to drive a car without fuel. So, if you want to attract quality leads online, content marketing is one strategy you must invest in. And to get results, you must invest in creating outstanding and compelling contents that resonates with your target audience - whether it's articles, whitepapers, reviews, social media posts, or videos.

You website copy or blog posts need to offer quality insights about your industry and business. Also, ensure that your contents are concise, educational and written with the readers in mind, not just about your products and services.

2. Search engine optimisation (SEO)

SEO is the technique of increasing a website’s traffic by increasing the visibility of a website on search engine platforms. In other words, the processes of making more people find your website or business on the internet. So, having your site on the first page of search result is a sure way of generating organic traffic to your business.

While it's easy to rank top on search results through Google Adwords and other PPC services, SEO is a long-term strategies of improving and retaining your website's visibility and ranking on search engine platforms.

3. Email marketing

Email marketing might seem to be an old strategy, but in reality, email marketing is one digital marketing strategy that has survive the test of time. Unlike social media marketing where you talk to everyone; email marketing gives you the opportunity to talk to people personally.

The first step to launching a successful email marketing campaign is creating an email list. You can create your email list manually or through website using products like MailChimp.

4. Social Media

Social media is one best of best means to connect with your audience globally. You can reach to anybody, anywhere, anytime with your posts. As the number of social media users increases daily, it very important you make use these platforms to your advantage.

The most popular platforms includes: Facebook, Twitter, Instragram and Pinterest. However, you don’t need have an account in all these platforms. You just choose the platform(s) you are familiar with and where your target audience is found.

5. Video marketing

With more people watching videos online, video is the fastest way to get your message across to your audience. Videos have the highest engagements on the Internet. Because of its relevant in digital marketing, almost the social media platform has added video to their platform.

The good side of it is that, you might not need to have high quality cameras to get started. As phone cameras are becoming very clearer these days, you can record quality videos with your mobile phone. Also, there are also many apps you can use to edit your videos if necessary. And posting videos on internet is now easy than before.

However, for people to watch your videos, your videos need to add value. If your videos are all about your business, people will ignore it. Instead make your videos educational, entertaining or tell interesting stories.


Attracting quality leads and customers online is tough, but becomes easy when you know the marketing strategies to implement. And one way to discover the best digital marketing strategies for your business is through testing. So go ahead and try these marketing strategies to know ones that work best for your business. Thank you for reading through.

Do you need help with promoting your brand, products and services online? Palment is your digital marketing agency in Lagos.