7 Best Ways to Improve your Website's Search Engine Ranking

Updated on: 13/08/2023

Improving your website's search engine ranking is one of most effective ways to drive traffic to your website and improve sales. And any company or business that doesn't have strong search engine presence, is loosing sight of an essential medium to generate quality leads and customers online.

Ranking top on search results is also one way an organisation or brand can improve awareness, credibility, and thought leadership.

On this post, we are going to consider 7 best ways to improve your site's search engine ranking on Google, Bing, and Yahoo. But before go further, let's define search engine ranking.

What is Search Engine Ranking

Search engine ranking often refered to as SEO ranking is a website's or URL's position in the search results. In order words, the position of a website or web page when a certain keywords is searched.

The 7 Easy & Best Ways to Improve your Website's SEO Ranking on Google & Other Search Engines

Regardless of your goal of wanting to improve your website's search engine ranking - whether to attract visitors to your site, improve sales, or get more readers of your blog; below are the 7 best ways to improve your website's SEO ranking on Google and other seach engines.

1. Write quality content

Quality content is the easiest and results-proven way to improve your site's search ranking. While it's possible rank top on search results through paid advertising, but if your website lack quality contents, your ranking won't be effective and you might end up wasting your money.

Without quality Content, ranking top on search results is just an illusion. There are various types of contents you can create including - web copy, industry news, step-by-step guide, whitepapers, blog post, etc. Quality content will help your audience understand your business, expertise, services, and industry.

But, your main purpose of writing contents shouldn't to rank top, but to answer searchers' question. So ensure that your contents are concise, informative, educational, relevant and easy to read.

Also note that long-form content perform better than short form. But your goal shouldn't be to write long contents, but to write content that add value to the reader. In fact focus more on quality over quantity.

2. Include your target keywords in the page title

Your page title is one the most important places to add your target keyword(s). Website’s page title is the first thing people see when while searching. Page title is a place to describe your brand in few words. It should be unique, concise, and should be between 250-300 pixels. Your page title should automatically lets searchers know what your website offers.

For example, let’s say you're into Child Day Care Services, your page title could read something like: “Kiddie Angeles - Child Care Center in Lagos”. Notice the use of dash (-) in separating the company’s name from the service she offer; you also use dot (.) or colon (:).

3. Include your target keywords in the Meta Description

Meta description is a short description about your business, product or service. This is a place to briefly explain what the webpage is all about. A compelling meta description is one of the thing that motivate searchers to visit a website.

4. Use your target keywords in the Headings

Appropriate use of heading is critical to SEO content writing. Beside page title and meta description, heading another place to add your target keywords. There are 6 heading tags (h1, h2, h3, h4, h5, h6). So utilise these headings to add your target keywords and phrases.

5. Include your target keywords in the Alt tags

Image description or alt tag is a vital element you can’t ignore. Alt tag helps search engine and people with visual challenges understand what an image is all about. So, your alt tags need to be unique and descriptive. Let’s say you have an image of “iPhone 12” on your webpage, your alt tag should be something like (New iPhone 12 smart phone by Apple).

6. Ensure that your website is mobile responsive

As the number of mobile users increases, your website needs to be adaptive to any device (desktop, laptop, tablet and mobile phone). The number of mobile searcher is growing rapidly and search engine like Google favoring mobile-friendly sites than static ones. Users immediately leave a website that’s not adaptive to their device size. This means, if your website is not responsive, you’re losing customers.

7. Promote your website

Is one thing to have a good product, service, or content, but if no body knows about it; it's worthless. So promoting your website through paid SEO is one of the fastest ways to boost awareness, lead generation and sales. Google AdWords and social media promotion are some of the best way to promote your website.


Ranking top on search results is long-term game, and it can take a while before you can see meaningful results, especially if your site is pretty new. But the techniques listed above, are the easy ways to improve your website's SEO ranking on Google and other search engines.

Do you need help with improving your site's SEO ranking? Palment is your SEO company in Lagos.