6 Top SEO Best Practices & Strategies

SEO Best Practices & Strategies that improves website ranking

Technology has changed consumers purchase habit. Previously people use yellowpages, newpapers, etc when search for product or services. But today, almost everyone uses the internet to search, compare and makes purchase decisions.

However, a website doesn’t just appear on the search results, there’s a technique or technology behind it; it's called search engine optimization or simply SEO.



What is SEO?


Search engine optimization (SEO) is a process of increasing a website’s traffic by improving the visibility of the site. In other words, the process of making more people finds your business on search engines. To say it more simplier, SEO is a technique of adding relevant keywords to your webpages so that searchers can find your business while search for a product or service.

There are 2 types of SEO:

  • Onsite/ organic SEO
  • Off-site/ paid SEO

On-site SEO is about adding relevant keywords to your web contents. It revolve around creating, optimizing and distributing of contents to improve a website’s visibility

Paid SEO is about promoting your website to enable it appear on first page of search results. This involves the use Google Adwords and or PPC services.

A combination of both is one of the best ways to invest your marketing budget.

Note: Without content, SEO is worthless. While it is possible rank on first page of results through Google Adwords, but if your web copy doesn’t offer value, user will definitely leave. However, the purpose of creating content is not to rank top, but to answer searchers question and add value. Your contents need informative, educational, easy to digest and relevant.

For your website to rank well, your copy needs to be original, concise and customers-centric. Make sure your content is easy to read and free of jargons. By statistics, Long-form content rank better, but if it doesn’t add value to the reader, is worthless. The general rule of thumb is to focus on quality over quantity.

Why is SEO Important


Nowadays, people use search engine like Google, Bing and Yahoo when searching for product or service, so optimizing your site is very crucial. SEO is one of one of the best ways to attract online audience to product/ service page. And any site that's not generating leads from the internet is not worth having.

A website without traffic is like a shop without shoppers. This implies that any business or brand that doesn’t have presence on search platforms is losing customers. Also, brands that rank top on search are considered trustworthy and relevant. So having your business appear on the first of search results is a good investment.

Palment is an SEO agency. Our services help brands rank top on their target keyword. We utilise modern and data-driven tools to help our clients achieve their search engine marketing goals.

6 Top SEO Best Practices & Strategies


There's always a better or best way to do anything and same is applicable in SEO. Though there might not a one-fit-all rule to optimising a website. But there are best practices that once you fellow them meticulously, you webpages will rank well on search results.



1. Add target keyword to your page title

Your page title is one the most important places to add your target keyword(s). Website’s page title is the first thing people see when while searching. Page title is use to describe a brand and what she offers. Ensure that your page title unique, descriptive, concise and persuasive. Also ensure is within approve word length of 250-300 pixels.

The best practice in writing page title is to write a descriptive title followed by company name. For example, let’s say your business offer Day Care Services, your page title could be “Child Care Center in Lagos – Company Name”. Writing page title this ways let searchers immediately know what your website offers. Notice the use of dash (-) in separating the company’s name from the service she offer; you also use dot (.) or forward slash (/).



2. Include keyword in your Meta Description

The Meta Mescription is a short description about your business, product or service. A meta description helps explain in briefly what the webpage is all about. Ensure that your description is also concise and able to motivate searchers to click.



3. Using keyword in your Headings

It is important to include your target keyword(s) to your heading. Beside page title and meta description, heading another place to add your keywords. There are 6 heading tags (h1, h2, h3, h4, h5, h6). But H1 is considered the most important heading tag in SEO. Appropriate use heading tags helps reader navigate through various section of your content. Be sure to add your most important target keywords in your h1 tags.



4. Include keyword in your Alt tags (image description)

Image description or alt tag is a vital element you can’t ignore. Naming images correctly help search engine understand what an image is all about. Your alt tags should be unique and descriptive. Let’s say you have an image of “iPhone 12” on a webpage, your alt tag should be something like (Image of the new iPhone 12 by Apple) and not DSC0100 or image000023.



5. Ensure that your Website is Responsive

As the number of mobile users increases, your website needs to be adaptive to any device (desktop, laptop, tablet and mobile phone). The number of mobile searcher is growing rapidly and search engine like Google favoring mobile-friendly sites than static ones. Users immediately leave a website that’s not adaptive to their device size. This means, if your website is not responsive, you’re losing customers.



6. Promote your website

With the application of all the above listed best practices, your website’s ranking should improve; however you might need to promote your site for maximum performance. This is where Google AdWords,Yoaat SEO and content marketing comes. Is one thing to have a good content is another thing making it available to people that need it.

This might be an exhaustive list, but implementing these SEO best practices will surely help your rank better on search engine.

Palment is an SEO agency in Lagos Nigeria. Our services help brands rank top on their target keyword. We utilise modern and data-driven tools to help our clients achieve their search engine marketing goals.