7 Ways To Improve SEO Ranking on Google

7 Strategies To Increase SEO Ranking Of Your Website

Digital technologies has changed the way we buy products and services. Previously people use yellowpages, newpapers, etc when searching for product or service. But today, almost everyone uses search engine like Google to research, compare, and make purchase decisions.

But a product, content, or website doesn't just popup on search results, there's a technique behind it. That technique is called search engine optimisation or SEO.

And the frequent questions are:

  • What is SEO?
  • Why is SEO important?
  • What is Ranking in SEO?
  • What are the proven ways to improve SEO ranking?
  • How do I improve the SEO ranking of my website?

These are the questions we are going to answer on this article. Let's start by defining SEO


What is SEO?

Search engine optimization (SEO) is a process of increasing a website’s traffic by improving the visibility of the site. In other words, the process of making more people finds your website on search results. There are various types of SEO including: on-page, off-page, local, and technical SEO.


Importance of SEO

Before the internet, people rely on TV, radio, and newpaper adverts to make purchase decision. But today, almost everyone uses search engine like Google to research, compare and makes purchase decisions. So, if your website is not optimised for search, your definitely loosing customers.

And SEO is one of most effective digital marketing strategies to drive traffic to your business or website. Noting that about 53% of consumers use search engine platforms to research and making purchase decision. This implies that any business or brand that doesn’t have an effective search engine marketing strategy is loosing quality leads and customers.

Also websites that rank top on search results are considered credible and trustworthy. If your website is not present on search engine, you need to contact an SEO company to analyse, audit, and optimise your website.


What is Ranking in SEO

Ranking in SEO (often referred to as SEO ranking) is a website's or URL's position in the search results. In order words, the position of a website or web page when a certain keywords is searched.


The 7 Proven Ways To Improve SEO Ranking on Google

Now that we have known what is SEO, it's importance, and ranking; let's look at 7 ways to improve your SEO ranking on Google search engine.

Regardless your goal and objectives - whether to improve your content visibility or website traffic; below are the 7 proven ways to improve your website's SEO ranking on Google and other seach engines.


1. Write quality content

Quality content is key to improving your ranking of a website on search engine. While it's possible rank top on search results through paid and, but if your website lack quality contents, your ranking won't be sustained once your ad budget is exhausted.

Without quality Content, ranking top on search engine is just an illusion. There are various types of contents including - web copy, industry news, step-by-step guide, whitepapers, blog post, etc. Quality content will help your audience understand your business, expertise, services, and industry.

But, your main purpose of writing contents shouldn't to rank top, but to answer searchers' question. So ensure that your contents are concise, informative, educational, relevant and easy to read.

Also note that long-form content perform better than short form. But your goal shouldn't be to write long contents, but to write content that add value to the reader. In fact focus more on quality over quantity.


2. Include your target keywords in the page title

Your page title is one the most important places to add your target keyword(s). Website’s page title is the first thing people see when while searching. Page title is a place to describe your brand in few words. It should be unique, concise, and should be between 250-300 pixels. Your page title should automatically lets searchers know what your website offers.

For example, let’s say you're into Child Day Care Services, your page title could read something like: “Kiddie Angeles - Child Care Center in Lagos”. Notice the use of dash (-) in separating the company’s name from the service she offer; you also use dot (.) or colon (:).



3. Include your target keywords in the Meta Description

Meta description is a short description about your business, product or service. This is a place to briefly explain what the webpage is all about. A compelling meta description is one of the thing that motivate searchers to visit a website.



4. Use your target keywords in the Headings

Appropriate use of heading is critical to SEO content writing. Beside page title and meta description, heading another place to add your target keywords. There are 6 heading tags (h1, h2, h3, h4, h5, h6). So utilise these headings to add your target keywords and phrases.



5. Include your target keywords in the Alt tags

Image description or alt tag is a vital element you can’t ignore. Alt tag helps search engine and people with visual challenges understand what an image is all about. So, your alt tags need to be unique and descriptive. Let’s say you have an image of “iPhone 12” on your webpage, your alt tag should be something like (New iPhone 12 smart phone by Apple).



6. Ensure that your website is mobile responsive

As the number of mobile users increases, your website needs to be adaptive to any device (desktop, laptop, tablet and mobile phone). The number of mobile searcher is growing rapidly and search engine like Google favoring mobile-friendly sites than static ones. Users immediately leave a website that’s not adaptive to their device size. This means, if your website is not responsive, you’re losing customers.



7. Promote your website

Is one thing to have a good product, service, or content, but if no body knows about it; it's worthless. So promoting your website through paid SEO is one of the fastest ways to boost awareness, lead generation and sales. Google AdWords and social media promotion are some of the best way to promote your website.

Improving a SEO ranking is long-term game, and it can take a while before you can see meaningful results, especially if your website is new. But the techniques listed above, are the tested and proven ways to improve SEO ranking Google and other search engines.